Starting from the Expo theme “Designing Future Society for Our Lives” to the subtheme “Empowering Lives”, we are curating a special and versatile exhibition and event programme just for you.
The theme “Designing Future Society for Our Lives” invites reflection on how individuals can live meaningfully and enhance their potential. It encourages international collaboration to co-create a sustainable society that respects diverse ideas about quality of life and supports collective visions for the future.
To further explore “life” as the central concept of the Expo’s theme, three subthemes have been established: Saving Lives, Empowering Lives, and Connecting Lives. The Swiss Pavilion is ideally situated within the Empowering Life zone at Expo 2025.
Switzerland’s expertise in robotics, artificial intelligence (AI), and quantum computing exemplifies its commitment to maximizing human potential. Through advancements in AR/VR and digital security, Switzerland is at the forefront of enhancing human capabilities and safety in a technologically driven world.
The Swiss Pavilion’s emphasis on life sciences, health, and education directly contributes to enriching lives and extending healthy lifespans. By exploring sustainable food production and synthetic biology, Switzerland is also addressing fundamental challenges in nutrition and healthcare, further enhancing quality of life.
Within the Planet cluster, Switzerland showcases its leadership in sustainability and environmental stewardship. Initiatives such as decarbonization efforts, earth systems modeling, and responsible space resource utilization highlight Switzerland’s commitment to preserving the planet for future generations.
Produced and curated by Presence Switzerland, the public diplomacy agency of the Swiss government abroad, in collaboration with the Embassy of Switzerland in Japan and the Swissnex network, the Swiss Pavilion will represent Switzerland at Expo 2025 Osaka Kansai.
“Vitality.Swiss”, orchestrated by the Embassy of Switzerland in Japan and the Consulate of Switzerland in Osaka (Swissnex in Japan), is paving the way to Expo 2025 by exploring solutions to common challenges such as climate change, global health, ageing society and digitalization. With more than 30 events already attracting 80,000 participants, the programme will continue promoting key thematics towards Expo 2025.
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“As a founding member of the Bureau International des Expositions (BIE), Switzerland has participated in the majority of world exhibitions. With past appearances, we have succeeded in establishing an attractive brand with the Swiss Pavilion. After my first assignment as Pavilion Director at Expo 2005 Aichi, it is a pleasure and an honor for me to further deepen the already close Swiss-Japanese friendship 20 years later as Commissioner General.”
Switzerland’s participation centred on the theme “Diversity in Harmony,” with a striking pavilion featuring a 21-meter-high steel structure resembling a tree. Its aluminium-plated branches and 32,000 glass spheres glowed day and night, creating a festive atmosphere. Inside, a thematic exhibition depicted modern Switzerland through floor-to-ceiling columns representing cultural diversity, the landscape, and economic vitality.
The Swiss Pavilion at Aichi 2005, themed “The Mountain,” symbolized Switzerland’s coexistence with nature. A massive membrane resembling a mountain housed five thematic sections— “Swiss Myths,” “Visions,” “Risks and Caution,” “Top of Science,” and “Monte Rosa.” Visitors navigated these dimly lit exhibits with a flashlight, exploring Swiss culture, innovation, and the serene beauty of its mountainous landscape.
The Swiss Pavilion at the 2010 World Expo in Shanghai highlighted the interplay between urban and rural environments, a theme central to Swiss culture. Its architecture featured a green roof symbolizing the rural landscape, supported by cylindrical pillars representing urban spaces. Inside, the exhibition explored the balance between humanity, nature, and technology.
At Expo Milano, the Swiss Pavilion explored Switzerland’s agriculture and cuisine through four towers filled with water, salt, coffee, and apples—symbols of sustainability and tradition. As the towers gradually emptied, visitors were prompted to consider their relationship with resources, reflecting on themes of scarcity, abundance, and responsibility.
“Reflections” provided an immersive experience that highlighted Switzerland’s culture, natural beauty, and innovations. The pavilion used interactive elements and vivid imagery to showcase Swiss landscapes as a backdrop for sustainable solutions, emphasizing the country’s technologies and scientific achievements. Inspired by Bedouin tents, the iconic cubic structure reflected the Expo’s theme, “Connecting Minds, Creating the Future.”
Switzerland’s global image is closely associated with the reputation of Swiss companies in numerous sectors. The Swiss Pavilion is an ideal communication platform for those who want to partner with the Swiss government and showcase their activities abroad.
Want to join us in showcasing Swiss innovation at Expo 2025 in Osaka? Together, we can create a remarkable experience that inspires and connects with audiences from around the world.
Can’t find what you are looking for? You can contact us by email or try the FAQ below.
Béatrice Bleuler
Communication Manager, Swiss Pavilion Expo 2025 Osaka Kansai, Presence Switzerland
With its theme “Designing Future Societies for our Lives,” Expo 2025 will become a key platform for reaching the SDGs by 2030. It is also intended to drive co-creation by the international community in designing a sustainable society that supports individuals’ ideas of how they want to live.
Switzerland will showcase excellence in innovation and creativity through three major themes shaping the exhibition and event program: Augmented Human, Life, and Planet. The pavilion will serve as a significant platform to position Switzerland as an innovative and reliable partner, extending a hand to tackle major global challenges alongside other nations.
The themes “Augmented Human,” “Life,” and “Planet” were chosen based on a survey conducted in both Japan and Switzerland. This survey, which involved public and private stakeholders, examined a wide range of topics where Switzerland excels and which are highly relevant to the Japanese audience. From these results, the three most compelling themes were identified and subsequently approved by parliament.
The anime “Heidi, Girl of the Alps” is a beloved icon in Japan. As a well-known character, Heidi will be a key ambassador for our pavilion, featured prominently throughout the visitor experience. From the entrance to the Heidi Café, visitors will have multiple opportunities to explore the history of this Swiss character and her enduring impact on Switzerland’s image.
As the Expo is a platform for sharing expertise on a sustainable future, our aim is to contribute to this dynamic by building a pavilion with the lowest possible environmental impact, thanks in particular to a very light membrane for the spheres, that weighs no more than 400kg – just 1% of a conventional building shell. “Our exhibition structure for Osaka will be the lightest ever built by Switzerland for a World Expo,” says General Commissioner Manuel Salchli.
The specific innovations are currently being selected. Please find below some subjects that will be highlighted:
AUGMENTED HUMAN Exhibition: 13.04-10.06.2025
Robotics, AI, Quantum, Augmented Reality, Virtual Reality, Collective Intelligence, Digital Security, Consciousness Augmentation, Space
LIFE Exhibition: 11.06-12.08.2025
Health Span Extension, Human Applications of genetic Engineering, Infectious Diseases, Science Diplomacy, Future of Education, Future of Economics, Trade and globalisation, Synthetic Biology, Organoids, Art & Science
PLANET Exhibition: 13.08-13.10.2025
Greetech, Decarbonisation, Earth Systems Modelling, Future Food Systems, Space Resources, Ocean Stewardship, Solar Radiation Modification, Eco-augmentation
Throughout the Expo’s duration, Switzerland’s rich cuisine will be celebrated through a variety of regional dishes. It will include a selection of premium Swiss wines from our partner Swiss Wine Promotion, beers, spirits, cocktails, and mocktails carefully curated to complement the flavors of our dishes. The dishes will emphasize the spirit of sharing, central to Swiss gastronomy: Guests can enjoy Swiss cheese selections such as raclette, sliced veal with rösti potatoes, and Malakoff beignets. For dessert, chocolate fondue, Swiss meringue, and various cakes.
Thank you for your interest in joining our team! At this time, we do not have any job openings available. If we have a vacancy, we will publish it on this website. So we encourage you to check back regularly. We appreciate your understanding and wish you the best in your job search.
Swissnex will maintain an active presence outside the expo site through a satellite location in the city. During the expo, we will be hosting various events and exhibitions throughout its entire duration. We invite you to visit the Calendar section of our website to explore a selection of upcoming events.
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