What does Vitality mean to you? To us? What does vitality mean for our societies? And for our planet?

How can Switzerland and Japan join forces to foster a vitalized future in the face of common challenges: climate change, ultra-ageing societies and digital transformation?
Be part of the conversation!

In 2024, the Vitality.Swiss program celebrates the 160th anniversary of bilateral relation between Switzerland and Japan by highlighting landmark episodes of our history and explores solutions and scenarios for a vitalized future along three themes: Healthy Life, Sustainable Planet and Human-centered Innovation on the road to Expo 2025. Through a variety of events and content, the program provides a platform for dialogue and co-creation on the road to the Swiss pavilion at Expo 2025. An initiative of the Embassy of Switzerland in Japan together with the Consulate of Switzerland in Osaka / Swissnex in Japan, the Science and Technology Office Tokyo, the Swiss Business Hub Japan, Switzerland Tourism Japan, and Presence Switzerland, Vitality.Swiss is officially registered as a Team Expo co-creation partner.

Focus on

  • Food system & Nutrition
  • Precision medicine
  • Medtech & Healthtech
  • Work-life balance
  • Sport & Well-being
  • Life science
  • Explore articles
  • Circular economy
  • Decarbonisation
  • Transition finance
  • Regional vitalisation
  • Sustainable tourism
  • Resilient cities
  • Explore articles
  • Creative city
  • Future architecture & digital fabrication
  • Mobility
  • Artificial intelligence
  • Cutting-edge tech & Pioneering R&D
  • Design at large
  • Explore articles

Vitality Ambassadors

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Sou Fujimoto


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Elisabeth Schneider-Schneiter

Member of the National Council, President of the Parliamentary Friendship Group Switzerland-Japan

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Seishiro Eto

Member of the House of Representatives, President of the Parliamentary Friendship Group Switzerland-Japan

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Maya Minder

Artist, Curator, Chef

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Kenta Kojiri

Dancer and choreographer

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Marcel Hug

Paralympian Wheelchair athlete

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Takeuchi Tomoka

Snowboard Olympic champion

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Prof. Dr. Christian Schwarzenegger

Vice President Faculty Affairs and Scientific Information, University of Zurich, lawyer

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Seiichi Saito

Head of Panoramatiks

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Dr. Matthias Leuenberger

Country President of Novartis in Switzerland

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Yuzuha Yoshida

Student at Sophia University and Participant in the Support Our Kids program in Switzerland in 2020

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Kentaro Minami

Mizuka Ueno

Guest Principal Dancer of The Tokyo Ballet

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Haruka Christine

TV celebrity

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Tomek Gola for Ladies Drive

Kazu Huggler

Fashion designer, Artist

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Basil Kräher

Graphic Designer, Photographer, Fashion Model

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Photo by Romain Guélat

Johan Leutwiler


Until Expo 2025

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